hi hooman
Brand Identity, Web Design, Motion
The goal is to help users discover new hobbies they can share with their pets and offer pet training courses to prevent pet abandonment.
Tools
Illustrator
After Effects
Adobe XD
Webflow
p5.js
Year
2022
Overview
‘hi hooman’ is a pet friendly platform where skilled professionals can share their know-how to eager participants. Through one-day workshops, pet and hobby lovers can acquire pet related skills and knowledge. Moreover, handwritten typefaces and simple hand drawn graphic elements are in harmony with the brand.
Problem
The problem started from my personal experience. I wanted to make a cake for my dogs. The only dog cake content I found was prerecorded, so I wasn't able to ask questions that arose during the cake-making process. Sometimes, there is incorrect information on the internet.
Why hi hooman?
'hi hooman' also focuses on the work-life balance of humans by encouraging new hobbies. By joining 'hi hooman', pet owners will be able to build a happy, emotional connection with their pets.
Why Do We Care?
Since 1988, pet ownership has been steadily increasing among U.S households. People spend a significant amount of money on their pets. Additionally, pets take up 39% of the hobby market in the U.S. It is a great opportunity to become a part of a trending market, by combining our passion for pets and hobbies to create 'hi hooman.'
Audience
Our audience will be pet lovers and hobby lovers. These are a break down of pet owners by generation. Our target age will be 20-50 because 'hi hooman' mainly focuses on online classes.
Market Sizing
There are many different types of pets, but 'hi hooman' will concentrate on targeting cat and dog owners. Being an online platform, our market opportunity is servicing the needs of both the hobby enthusiasts and pet lovers who use online stores a lot.
Business Model
Online Classes
We offer online classes categorized into 4 main categories, with a total of 16 subcategories for customers to choose from.
Brand Attributes
Typography
To match hi hooman's friendly and playful atmosphere, I designed this handwritten font and named it 'Nina Font'.
Solution
This promotional video showcases how 'hi hooman' delivers their ingredients and classes to customers. We encourage our customers to discover a new hobby and share it with their pets.

↘ Explore the website : hi hooman
Home Page
On the website, the eyes are interactive, adding a playful touch that represents pets browsing the classes alongside their owners.
Class Page
Our classes have been especially curated and tested by our staff to meet your needs. The virtual classes are held live, so instructors are immediately available to offer professional tips and suggestions.
Sketchbook
This sketchbook page is linked with p5.js, allowing users to draw anything they want. The brush shape on the page is hand-drawn in the shape of a paw, adding a friendly touch to the drawing experience.
About Us
On our 'About Us' page, you'll find a map that utilizes an API to display the location of 'hi hooman' in an easy and convenient manner.
Packaging
What makes 'hi hooman' unique is the ingredient kit. The high-quality ingredients provided are premeasured to be exactly the amount needed. Inside the box, you will find an ingredient card that displays all the ingredients we offer.
Main Challenge
Since this project involved setting up a business, it was challenging to determine the budget. Additionally, extensive research was required to establish a uniqueness that would set us apart from competitors.
Next Step
'hi hooman' can expand into a larger company, with a focus on further developing an app. There are opportunities to offer more classes and engage additional instructors in the future.